LASALLE X Children's Museum Singapore: Fundraising Proposal

The project aims to engage students in hands-on experiences in the design, development, and implementation of a project in close collaboration with Children's Museum Singapore (CMSG). It challenges students to address existing tasks that CMSG is currently facing to design an innovative solution that can enhance organizational development.

CMSG is a non-profit organisation that aspires to be a place of wonder and joyful learning for all children to engage with Singapore and the world. Visits to the museum are free for all Singaporeans and PR. As such, the museum needs to raise funds to run its programmes, assist in operational costs and museum expenditure.CMSG has renovated its premises and opened in 2022. During the renovation, 2000-3000 pieces of bricks were extracted from the interior of the building to create walkways. They exist as tangible memories of CMSG's past, Singapore's craftsmanship and stoic capabilities of our forefathers.

CMSG  aims to engage LASALLE students to develop a fund-raising proposal with the use of the bricks that represent pieces of CMSG and Singapore's history. The proposal should draw on the historical value of the bricks as tangible connections to CMSG's past in creative ways to design an appealing offer for CMSG stakeholders and patrons to support the museum.

Excellent feedback from Children's Museum Singapore (CMSG):

 "The project is complex, but the proposal seem very promising! We have taken inspiration from the team's preliminary 7 ideas as well."

"The presentation gave us inspiration to imagine! The group is very creative, you came up with a very creative idea to raise funds with little resources and bricks."

Feedback from other industry partners:

"My colleagues attended the Lasalle Arts Management students' project presentation earlier this week, and in particular we were really impressed by the Children's Museum fundraising proposal. We would like to invite them to apply for our upcoming internship!" Singapore Heritage Society

Nurin Khaliesah Binte Mohamad Zaky: Team Leader, Research Development and Writing, Co-Designer
Dina Khaled Mohamed: Research (Development & Marketing) and Writing 
Saw Ying Sin Summer: Research  (Development, Marketing & Finance) and Writing, Co-Designer 
Wee Choon Siang Trevor: Research (Development & Finance) and Writing, Project Secretary
Katja Marie Kroonenberg: Research (Development & Marketing) and Writing 
Budy Hartono Foo Bin Abdul Rahman: Research and Writing, Co-Designer

KEY GOAL

LASALLE students are tasked to develop a fundraising proposal to raise a minimum capital of SGD 50,000 through the creative use of 2,000–3,000 conserved bricks extracted from the museum’s interior during its recent renovation.

These bricks, which once formed the fabric of the historic building that previously housed Anglo-Chinese School (Junior), represent as tangible links to Singapore’s educational and architectural heritage. Recognising their potential beyond preservation, CMSG seeks a fundraising initiative that meaningfully engages stakeholders, honours the bricks historical significance, and supports the museum’s continued mission to provide joyful, heritage-based learning experiences for children—while remaining sustainable and ready for implementation. 

OBJECTIVES OF THE FUNDRAISING PROPOSAL 

• Draws on the historical value of conserved bricks as tangible connections to CMSG’s past
• Proposes an innovative, low-cost concept that is ready for immediate implementation
• Designs an emotionally resonant appeal to engage CMSG stakeholders and patrons meaningfully
• Raises a minimum of S$50,000 for CMSG 

LASALLE students developed a fundraising proposal, a highly attractive presentation and a detailed deck for CMSG's considerations and uses.

(I) Fundraising Proposal

LASALLE students developed a highly practical and implementable fundraising proposal with the following components:

• Strategic fundraising partner ACS OBA
• Narrative of bricks, inter-generational lineage and historical significance of ACS and CMSG housed within the same building
• Elite philanthropy as key concept
• Fundraising Relay: CMSG will fundraise through a partnership with the building's original tenants, Anglo-Chinese School and its families of school, alumni and parents networks ACS Old Boys Association (ACSOBA).
• Fundraising project details for immediate implementation
• Timeline of events
• Proposed budget
• PROPOSED FINAL AMOUNT exceeds the minimum $50,000

(II) Presentation deck

The proposal was accompanied with an easy-to-read, attractive and short presentation deck for CMSG to present to their stakeholders

(III) Detailed deck with further details 

LASALLE students prepared specific details of the fundraising relay. These deck included potential usages for the bricks, proposed artists and designs, detailed timeline and potential ACS alumni who can kickstart the first round of fundraising.