LASALLE X Children's Museum Singapore: Fundraising Proposal

The project aims to engage students in hands-on experiences in the design, development, and implementation of a project in close collaboration with CMSG. It challenges students to address existing tasks that CMSG is currently facing to design an innovative solution that can enhance organizational development.

CMSG is a non-profit organisation that aspires to be a place of wonder and joyful learning for all children to engage with Singapore and the world. Visits to the museum are free for all Singaporeans and PR. As such, the museum needs to raise funds to run its programmes, assist in operational costs and museum expenditure.CMSG has renovated its premises and opened in 2022. During the renovation, 2000-3000 pieces of bricks were extracted from the interior of the building to create walkways. They exist as tangible memories of CMSG's past, Singapore's craftsmanship and stoic capabilities of our forefathers.

CMSG  aims to engage LASALLE students to develop a fund-raising proposal with the use of the bricks that represent pieces of CMSG and Singapore's history. The proposal should draw on the historical value of the bricks as tangible connections to CMSG's past in creative ways to design an appealing offer for CMSG stakeholders and patrons to support the museum.

By the end of the project, students should produce a Fundraising Proposal to design a potential fundraising campaign that includes bricks-inspired fundraising concept and narrative based on historical research; target patrones profile analysis;  campaign’s major activities and estimated timeline for implementing the project.