LASALLE X Mama Magnet: Goreng Client Profiling Analysis

Mama Magnet is an independent co-creator specializing in conceptualization, curation and storytelling for multimedia art experiences. Collaborating closely with an eclectic mix of artists, technologists and producers, we invent playful encounters for our audience to navigate unconventional futures. Goreng is an innovative platform that leverages the possibilities of AI to simplify the search for the right artist(s) for any digital multimedia project.

The project aims to engage a group of LASALLE students to identify and address communication gaps between clients and artists involved in digital multimedia projects on Goreng's platform. By conducting in-depth interviews with potential clients, analyzing their needs and preferences, and developing a comprehensive Client Profiling Report, students will be challenged to identify common pain points and opportunities for improving Goreng’s artist search platform. Client profiling data will be used to create a framework for designing Goreng briefs that effectively match clients with appropriate artists, thereby enhancing the platform's effectiveness in bridging communication gaps and ensuring successful project outcomes.

"We’re grateful for the thoughtful and comprehensive approach taken throughout the process of conducting interviews with potential users, and in outlining the different client personas and their associated concerns. The clarity and depth of the suggestions offered have given us valuable perspective on the range of issues Goreng is designed to address. The insights resonate strongly with our intentions, and we’re excited to explore how we can meaningfully integrate some of these recommendations into the platform’s ongoing development."

Aria Maish Nichani (Interviewer)

Choo Jing Wen (Coordinator)

Kim Chaerim (Analyst)

Novria Marcella (Interviewer)

Sanjana Sairaj (Analyst)

Muhammad Syahrul Syadzwan bin Mohammad Nazli (Analyst)

Lee Yin-Lyn Michelle Veronica (Interviewer)

The key goal is to produce a client profiling report, which aims to identify and address communication gaps and misalignments between clients and artists during the briefing, commissioning and sourcing processes.

The project deliverable is a Client Profiling Report that outlines the problem statement, research methodology, client profile analysis and sustainability development recommendations. It seeks to improve the artist-client matching process and enhance the effectiveness of creative project briefings on Goreng.

The Report also proposes a framework for designing Goreng briefs that can effectively leverage various levels of client input to produce accurate artist matches. It includes recommendations for improving Goreng's client onboarding process and briefing design and guidelines for tailoring artist matching algorithms to different client segments.