NHB HAN@Katong-Joo Chiat Community Engagement and Programming

This project aims to provide students with hands-on experience in designing, developing, and implementing a project in collaboration with the National Heritage Board (NHB). The project challenges students to come up with innovative solutions that can enhance the organizational development of NHB by addressing existing problems. To empower the community and celebrate heritage, a series of Heritage Activation Nodes (HAN) will be launched in various precincts in 2024.

The challenge is to engage the local community to create HAN projects and programmes that cater to their needs and wishes, encouraging quality interaction, conversation, and shared appreciation of heritage between different generations. The exploration involves engaging the local community in HAN@Katong-Joo Chiat and ideating beyond the usual heritage-related initiatives like heritage trails, heritage murals, or exhibitions of 'the past'. The goal is to propose initiatives that promote 'living heritage', 'heritage for everyone', and 'heritage for well-being' while creating a meaningful impact.

Team Members and Responsibilities

Each team member is assigned roles and responsibilities to execute the project within the established timeline. Each member plays a pivotal role in ensuring the success of the project and their responsibilities are stated as follows:

• Alger Law: Project Leader

Alger is responsible for coordinating the team’s efforts and ensuring the timely completion of tasks assigned to each member of the team. His responsibilities include communication with stakeholders to facilitate the project’s success, alongside developing and conceptualizing the content of the activity cards.

• Koo Daeun: Researcher

Daeun undertakes the research crucial for the project's development and innovation. She explores new concepts for integration and researches effective communication and engagement methods to ensure the facilitation of the activity not only keeps participants engaged but also for facilitators to draw out more unique stories from them.

• Kwan I-Jing: Visual Designer 

I-Jing spearheads the project’s visual identity, creating compelling designs for various materials, including posters, website graphics, and the guidebook, as well as the card designs. Her work is central to communicating the project’s branding and engaging the target audience visually.

• Muhammad Afiq: Logistics and Props Master

Afiq is in charge of producing and printing the physical cards and crafting necessary props that would be used for the activities such as trays with shoulder straps. He is also in charge of coordinating with invited participants for the pilot run.

• Redha Nurrita: Copywriter

Redha is key in developing essential textual content for the guidebook and simplifying the facilitation process for volunteers. She is also responsible for transcribing audio recordings and uploading the photos and recordings taken from the activities conducted to the website.

Project Goal:

Develop a replicable and sustainable program that uncovers the 'present' and past heritage and culture of KJC through quality engagement and conversation amongst audiences in the community.

Project Objectives:

1. Utilize conversation and meaningful engagement as key elements of the programme and make it accessible to the wider community
2. Involving community members as co-creators and empowering them to not only be active participants but contributors
3. Cultivating a shared appreciation of heritage across different generations of audiences

• Week of January 8: Preliminary site visit of students to the NHB determined site
• Week of January 15: Project commencement
• Week of January 22: Drafting the Project Proposal
• Week of January 29: Clinic with the Module Coordinator
• Week of February 5: Discussion of the Proposal with the NHB Coordinator
• Week of February 12: Clinic with the Module Coordinator
• Week of February 19: Working on the Project
• Week of March 4: Working on the Project
• Week of March 11: Clinic with the Module Coordinator
• Week of March 18: Check-up meeting with the NHB Coordinator
• Week of March 25: Clinic with the Module Coordinator
• Week of April 1: Finalising and submitting project deliverables
• Week of April 8: Project Launch featuring presentation of students and the NHB Coordinator

The LASALLE Arts Management students will develop one (1) heritage programme for HAN@Katong-Joo Chiat that encourages quality interaction, conversation, and shared appreciation of heritage between different generations. The students will engage with the local community to explore creative programming that caters to their needs. Additionally, at least one pilot run of the proposed programme will be conducted to test the feasibility of the project.